Key concepts for Netnography

Communities are made by tribes… And this is just the reason why marketing managers or consultants should go deep analysing their consumers behaviours, opinions and needs – getting focused on listening to them. Netnography’s approach should definitively be one of the most interesting way to reach the informations you need.

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Risorse sull’etnografia digitale

DIGITAL ANTROPOLOGY M.A. UCL The Internet: An Ethnographic Approach- Daniel Miller e Don Slater Doing Internet Research: Critical Issues and Methods for Examining the Net  – Steve Jones The Development of Social Network Analysis: A Study in the Sociology of Science – Linton C. Freeman Internet Communication and Qualitative Research: A Handbook for Researching Online [...]

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